The business of innovation is hard. But, it doesn’t have to be considered work. Instead, it can and should be considered fun. What we need, in order to make it happen, is more time – time to have fun that is. But why stop there? We should reward the funny and encourage former class clowns to think more like they used to. According to research cited in Praveen Gupta’s book, Business Innovations in the 21st Century, truly innovative thinking is likely to come from funny ideas: they may take the longest to germinate but they are more innovative than are good ideas.”
So, next time you are sitting around the conference room brainstorming, ideating, or otherwise devising the next big thing, be sure to take time and fully listen to the suggestions that begin with “knock-knock” or “a guy walks into a bar.” To be truly funny is to be innovative.